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Competitor agent · Real Estate

Social media competitor analysis for real estate agents

The Competitor agent follows other agents and agencies in your patch, explains what is working for them and why, and translates it into ideas that fit local, straight-talking and knowledgeable — without copying a word.

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The problem

You already check what other agents and agencies in your patch post. It just doesn't turn into anything.

Competitor research usually means scrolling feeds, screenshotting a few posts and forgetting why they mattered. It feels productive and rarely changes what you post next.

What real estate agents need isn't a list of what others did — it's the pattern behind it (the format, the hook, the timing) and a clear call on whether it suits your agency at all.

IllustrativeDrafted caption · fictional example, not a customer

Three things I check before I ever list a house

The listing photos get the click. The walkthrough is what gets the call. Here's the three-minute version of what I look for before a single photo gets taken.

Signal · Your walkthrough reels held attention longer than your listing photos this month.

How it works

What the Competitors agent does, step by step.

Real Estate Agents on Instagram and TikTok. Every step ends in a draft, not an action.

  1. 01

    Choose who to track

    You pick the accounts — typically other agents and agencies in your patch, plus a few you admire outside your niche.

  2. 02

    Watch the public posts

    The agent reads their public posts and engagement patterns. It never interacts with their accounts.

  3. 03

    Explain the why

    For posts that stand out, it notes the hook, format and topic, and why it likely landed.

  4. 04

    Translate, don't copy

    Useful patterns become suggestions for your own content — e.g. your version of a plain-English local market explainer.

What you get

Drafts you can use, with the reasons attached.

Part of the Competitor research side of Oryxia, reading from the same brand memory as the other six agents.

  • A tracked list of other agents and agencies in your patch, with notes per account
  • Weekly pattern notes: formats, hooks and topics gaining traction
  • “Your version” suggestions, rewritten for your voice
  • Hooks worth saving, sent to your Hook library as patterns
Draft · awaiting your approval

Inspiration in. Nothing out without you.

The Competitor agent only reads public posts and only suggests. It never comments, follows, messages or posts anything.

  1. 1You choose every tracked account
  2. 2Suggestions become briefs only when you accept them
  3. 3No interaction with competitor accounts, ever

A good fit if

  • You keep an eye on other agents and agencies in your patch already
  • You want the pattern, not a screenshot folder
  • You care about staying original

Not a fit if

  • You want to clone a competitor's feed — the agent is designed to translate patterns, not reproduce posts.
  • You need MLS syndication or a CRM — Oryxia handles your Instagram and TikTok, not your listings pipeline.

FAQ

Fair questions.

01Will competitors know I'm tracking them?

No. The agent reads public posts only and never follows, likes, comments or messages. It's the same information you'd see by scrolling, organised for you.

02How many accounts can I track?

Enough to cover other agents and agencies in your patch and a few outside inspirations; exact limits depend on your plan and are listed on the pricing page.

03Will it understand how a agency like mine talks to buyers and sellers?

It starts from a 30-minute brand interview and your own past posts, aiming for local, straight-talking and knowledgeable. Your do-not-say list — for real estate agents, usually predictions about sale prices or timelines, and listing details that haven't been checked — is enforced on every draft, and you approve each one.

Related agents

Oryxia for real estate agents All agentsHow Oryxia works

See what your agents would draft first.

The free Social Audit maps your niche, competitors and hook gaps, and shows the agents working on a demo workspace.

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