Skip to content

Competitor agent

Competitor analysis for Instagram & TikTok, without the doomscrolling

The Competitor agent follows the accounts your audience also follows, explains what is working for them and why, and translates it into ideas that fit the way you actually talk to your audience — without copying a word.

Get your free Social Audit See the Competitor research feature
Small dark modules connected to a central dotted sphere, one of them lit blue

The problem

Scrolling competitors at midnight isn't research.

Competitor research usually means scrolling feeds, screenshotting a few posts and forgetting why they mattered. It feels productive and rarely changes what you post next.

What creators and small businesses need isn't a list of what others did — it's the pattern behind it (the format, the hook, the timing) and a clear call on whether it suits your business at all.

How it works

What the Competitors agent does, step by step.

Creators, influencers and owner-led businesses on Instagram and TikTok. Every step ends in a draft, not an action.

  1. 01

    Choose who to track

    You pick the accounts — typically the accounts your audience also follows, plus a few you admire outside your niche.

  2. 02

    Watch the public posts

    The agent reads their public posts and engagement patterns. It never interacts with their accounts.

  3. 03

    Explain the why

    For posts that stand out, it notes the hook, format and topic, and why it likely landed.

  4. 04

    Translate, don't copy

    Useful patterns become suggestions for your own content — e.g. your version of a common myth in your field.

What you get

Drafts you can use, with the reasons attached.

Part of the Competitor research side of Oryxia, reading from the same brand memory as the other six agents.

  • A tracked list of the accounts your audience also follows, with notes per account
  • Weekly pattern notes: formats, hooks and topics gaining traction
  • “Your version” suggestions, rewritten for your voice
  • Hooks worth saving, sent to your Hook library as patterns
Draft · awaiting your approval

Inspiration in. Nothing out without you.

The Competitor agent only reads public posts and only suggests. It never comments, follows, messages or posts anything.

  1. 1You choose every tracked account
  2. 2Suggestions become briefs only when you accept them
  3. 3No interaction with competitor accounts, ever

A good fit if

  • You keep an eye on the accounts your audience also follows already
  • You want the pattern, not a screenshot folder
  • You care about staying original

Not a fit if

  • You want to clone a competitor's feed — the agent is designed to translate patterns, not reproduce posts.
  • You want a tool that posts on its own without anyone looking — Oryxia never does that.

FAQ

Fair questions.

01Will competitors know I'm tracking them?

No. The agent reads public posts only and never follows, likes, comments or messages. It's the same information you'd see by scrolling, organised for you.

02How many accounts can I track?

Enough to cover the accounts your audience also follows and a few outside inspirations; exact limits depend on your plan and are listed on the pricing page.

03Does the Competitors agent publish or send anything on its own?

No. Every Oryxia agent drafts; you approve. Nothing is published, scheduled or sent without a person approving it first.

Related agents

All agentsHow Oryxia works

See what your agents would draft first.

The free Social Audit maps your niche, competitors and hook gaps, and shows the agents working on a demo workspace.

Get your free Social Audit See pricing