Competitor agent · Creators & Influencers
Social media competitor analysis for creators
The Competitor agent follows creators in your niche who post the same formats, explains what is working for them and why, and translates it into ideas that fit the way you actually talk on camera — without copying a word.
The problem
You already check what creators in your niche who post the same formats post. It just doesn't turn into anything.
Competitor research usually means scrolling feeds, screenshotting a few posts and forgetting why they mattered. It feels productive and rarely changes what you post next.
What creators need isn't a list of what others did — it's the pattern behind it (the format, the hook, the timing) and a clear call on whether it suits your channel at all.
The question you keep asking me, answered properly
You've asked this in the comments enough times that it deserves its own video, not another one-line reply. Here's the real answer.
Signal · Your Q&A format is the one your audience keeps replying to.
How it works
What the Competitors agent does, step by step.
Creators on Instagram and TikTok. Every step ends in a draft, not an action.
- 01
Choose who to track
You pick the accounts — typically creators in your niche who post the same formats, plus a few you admire outside your niche.
- 02
Watch the public posts
The agent reads their public posts and engagement patterns. It never interacts with their accounts.
- 03
Explain the why
For posts that stand out, it notes the hook, format and topic, and why it likely landed.
- 04
Translate, don't copy
Useful patterns become suggestions for your own content — e.g. your version of a myth in your niche, taken apart.
What you get
Drafts you can use, with the reasons attached.
Part of the Competitor research side of Oryxia, reading from the same brand memory as the other six agents.
- A tracked list of creators in your niche who post the same formats, with notes per account
- Weekly pattern notes: formats, hooks and topics gaining traction
- “Your version” suggestions, rewritten for your voice
- Hooks worth saving, sent to your Hook library as patterns
Inspiration in. Nothing out without you.
The Competitor agent only reads public posts and only suggests. It never comments, follows, messages or posts anything.
- 1You choose every tracked account
- 2Suggestions become briefs only when you accept them
- 3No interaction with competitor accounts, ever
A good fit if
- You keep an eye on creators in your niche who post the same formats already
- You want the pattern, not a screenshot folder
- You care about staying original
Not a fit if
- You want to clone a competitor's feed — the agent is designed to translate patterns, not reproduce posts.
- You want a faceless account that posts daily without you ever looking — Oryxia waits for your approval on every draft.
FAQ
Fair questions.
01Will competitors know I'm tracking them?
No. The agent reads public posts only and never follows, likes, comments or messages. It's the same information you'd see by scrolling, organised for you.
02How many accounts can I track?
Enough to cover creators in your niche who post the same formats and a few outside inspirations; exact limits depend on your plan and are listed on the pricing page.
03Will it understand how a channel like mine talks to followers?
It starts from a 30-minute brand interview and your own past posts, aiming for the way you actually talk on camera. Your do-not-say list — for creators, usually brand-deal disclosures and anything you haven't agreed to promote — is enforced on every draft, and you approve each one.
Related agents
See what your agents would draft first.
The free Social Audit maps your niche, competitors and hook gaps, and shows the agents working on a demo workspace.