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Competitor agent · Local Businesses

Social media competitor analysis for local businesses

The Competitor agent follows other businesses on your street and in your town, explains what is working for them and why, and translates it into ideas that fit friendly and local, like the person behind the counter — without copying a word.

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The problem

You already check what other businesses on your street and in your town post. It just doesn't turn into anything.

Competitor research usually means scrolling feeds, screenshotting a few posts and forgetting why they mattered. It feels productive and rarely changes what you post next.

What local businesses need isn't a list of what others did — it's the pattern behind it (the format, the hook, the timing) and a clear call on whether it suits your business at all.

IllustrativeDrafted caption · fictional example, not a customer

The one thing regulars order that nobody else knows about

It's not on the menu board, and it never will be. Ask for it by name next time you're in — we'll know you saw this.

Signal · Behind-the-counter clips got more saves than product photos this month.

How it works

What the Competitors agent does, step by step.

Local Businesses on Instagram and TikTok. Every step ends in a draft, not an action.

  1. 01

    Choose who to track

    You pick the accounts — typically other businesses on your street and in your town, plus a few you admire outside your niche.

  2. 02

    Watch the public posts

    The agent reads their public posts and engagement patterns. It never interacts with their accounts.

  3. 03

    Explain the why

    For posts that stand out, it notes the hook, format and topic, and why it likely landed.

  4. 04

    Translate, don't copy

    Useful patterns become suggestions for your own content — e.g. your version of this month's seasonal offer.

What you get

Drafts you can use, with the reasons attached.

Part of the Competitor research side of Oryxia, reading from the same brand memory as the other six agents.

  • A tracked list of other businesses on your street and in your town, with notes per account
  • Weekly pattern notes: formats, hooks and topics gaining traction
  • “Your version” suggestions, rewritten for your voice
  • Hooks worth saving, sent to your Hook library as patterns
Draft · awaiting your approval

Inspiration in. Nothing out without you.

The Competitor agent only reads public posts and only suggests. It never comments, follows, messages or posts anything.

  1. 1You choose every tracked account
  2. 2Suggestions become briefs only when you accept them
  3. 3No interaction with competitor accounts, ever

A good fit if

  • You keep an eye on other businesses on your street and in your town already
  • You want the pattern, not a screenshot folder
  • You care about staying original

Not a fit if

  • You want to clone a competitor's feed — the agent is designed to translate patterns, not reproduce posts.
  • You want someone on site to film for you — Oryxia works with the footage you shoot on your phone.

FAQ

Fair questions.

01Will competitors know I'm tracking them?

No. The agent reads public posts only and never follows, likes, comments or messages. It's the same information you'd see by scrolling, organised for you.

02How many accounts can I track?

Enough to cover other businesses on your street and in your town and a few outside inspirations; exact limits depend on your plan and are listed on the pricing page.

03Will it understand how a business like mine talks to customers nearby?

It starts from a 30-minute brand interview and your own past posts, aiming for friendly and local, like the person behind the counter. Your do-not-say list — for local businesses, usually prices, stock and offers that aren't current — is enforced on every draft, and you approve each one.

Related agents

Oryxia for local businesses All agentsHow Oryxia works

See what your agents would draft first.

The free Social Audit maps your niche, competitors and hook gaps, and shows the agents working on a demo workspace.

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