Competitor agent · Consultants & Professional Services
Social media competitor analysis for consultants
The Competitor agent follows other consultants and firms your clients also follow, explains what is working for them and why, and translates it into ideas that fit clear, credible and specific — not guru-speak — without copying a word.
The problem
You already check what other consultants and firms your clients also follow post. It just doesn't turn into anything.
Competitor research usually means scrolling feeds, screenshotting a few posts and forgetting why they mattered. It feels productive and rarely changes what you post next.
What consultants need isn't a list of what others did — it's the pattern behind it (the format, the hook, the timing) and a clear call on whether it suits your firm at all.
The one question I ask every new client
Before strategy, before pricing, before anything else — this is the question that tells me whether we're solving the right problem.
Signal · Posts that answer a question got more saves than posts that announce.
How it works
What the Competitors agent does, step by step.
Consultants on Instagram and TikTok. Every step ends in a draft, not an action.
- 01
Choose who to track
You pick the accounts — typically other consultants and firms your clients also follow, plus a few you admire outside your niche.
- 02
Watch the public posts
The agent reads their public posts and engagement patterns. It never interacts with their accounts.
- 03
Explain the why
For posts that stand out, it notes the hook, format and topic, and why it likely landed.
- 04
Translate, don't copy
Useful patterns become suggestions for your own content — e.g. your version of how you'd approach a problem your market is stuck on.
What you get
Drafts you can use, with the reasons attached.
Part of the Competitor research side of Oryxia, reading from the same brand memory as the other six agents.
- A tracked list of other consultants and firms your clients also follow, with notes per account
- Weekly pattern notes: formats, hooks and topics gaining traction
- “Your version” suggestions, rewritten for your voice
- Hooks worth saving, sent to your Hook library as patterns
Inspiration in. Nothing out without you.
The Competitor agent only reads public posts and only suggests. It never comments, follows, messages or posts anything.
- 1You choose every tracked account
- 2Suggestions become briefs only when you accept them
- 3No interaction with competitor accounts, ever
A good fit if
- You keep an eye on other consultants and firms your clients also follow already
- You want the pattern, not a screenshot folder
- You care about staying original
Not a fit if
- You want to clone a competitor's feed — the agent is designed to translate patterns, not reproduce posts.
- You need a paid-ads or LinkedIn-first lead-gen engine — Oryxia is built for Instagram and TikTok.
FAQ
Fair questions.
01Will competitors know I'm tracking them?
No. The agent reads public posts only and never follows, likes, comments or messages. It's the same information you'd see by scrolling, organised for you.
02How many accounts can I track?
Enough to cover other consultants and firms your clients also follow and a few outside inspirations; exact limits depend on your plan and are listed on the pricing page.
03Will it understand how a firm like mine talks to prospective clients?
It starts from a 30-minute brand interview and your own past posts, aiming for clear, credible and specific — not guru-speak. Your do-not-say list — for consultants, usually client names, confidential work and results you can't substantiate — is enforced on every draft, and you approve each one.
Related agents
See what your agents would draft first.
The free Social Audit maps your niche, competitors and hook gaps, and shows the agents working on a demo workspace.