Competitor agent · Med Spa & Aesthetics
Social media competitor analysis for med spas
The Competitor agent follows other clinics and injectors in your area, explains what is working for them and why, and translates it into ideas that fit expert, warm and honest about downtime — without copying a word.
The problem
You already check what other clinics and injectors in your area post. It just doesn't turn into anything.
Competitor research usually means scrolling feeds, screenshotting a few posts and forgetting why they mattered. It feels productive and rarely changes what you post next.
What med spas need isn't a list of what others did — it's the pattern behind it (the format, the hook, the timing) and a clear call on whether it suits your clinic at all.
What the first week after a peel actually looks like
Most people are back at work in two to three days — a little pink, a little dry, nothing that needs to be hidden. Happy to walk you through what to expect before you book.
Signal · Downtime questions came up in several DMs this week.
How it works
What the Competitors agent does, step by step.
Med Spas on Instagram and TikTok. Every step ends in a draft, not an action.
- 01
Choose who to track
You pick the accounts — typically other clinics and injectors in your area, plus a few you admire outside your niche.
- 02
Watch the public posts
The agent reads their public posts and engagement patterns. It never interacts with their accounts.
- 03
Explain the why
For posts that stand out, it notes the hook, format and topic, and why it likely landed.
- 04
Translate, don't copy
Useful patterns become suggestions for your own content — e.g. your version of how a first consultation works.
What you get
Drafts you can use, with the reasons attached.
Part of the Competitor research side of Oryxia, reading from the same brand memory as the other six agents.
- A tracked list of other clinics and injectors in your area, with notes per account
- Weekly pattern notes: formats, hooks and topics gaining traction
- “Your version” suggestions, rewritten for your voice
- Hooks worth saving, sent to your Hook library as patterns
Inspiration in. Nothing out without you.
The Competitor agent only reads public posts and only suggests. It never comments, follows, messages or posts anything.
- 1You choose every tracked account
- 2Suggestions become briefs only when you accept them
- 3No interaction with competitor accounts, ever
A good fit if
- You keep an eye on other clinics and injectors in your area already
- You want the pattern, not a screenshot folder
- You care about staying original
Not a fit if
- You want to clone a competitor's feed — the agent is designed to translate patterns, not reproduce posts.
- You want results-driven ad copy promising outcomes — Oryxia drafts honest, consent-aware content and you sign off on it.
FAQ
Fair questions.
01Will competitors know I'm tracking them?
No. The agent reads public posts only and never follows, likes, comments or messages. It's the same information you'd see by scrolling, organised for you.
02How many accounts can I track?
Enough to cover other clinics and injectors in your area and a few outside inspirations; exact limits depend on your plan and are listed on the pricing page.
03Will it understand how a clinic like mine talks to clients?
It starts from a 30-minute brand interview and your own past posts, aiming for expert, warm and honest about downtime. Your do-not-say list — for med spas, usually results promises, medical claims and before-and-after images without consent — is enforced on every draft, and you approve each one.
Related agents
See what your agents would draft first.
The free Social Audit maps your niche, competitors and hook gaps, and shows the agents working on a demo workspace.