Research agent · Med Spa & Aesthetics
Instagram & TikTok content research for med spas
The Research agent reads your own performance, other clinics and injectors in your area and the questions clients keep sending — together — and turns them into a short, reasoned recommendation for what to make next.
The problem
Most med spas post from gut feel, then check the numbers later.
Native analytics show views and follows one post at a time. They don't tell you that what recovery after a treatment actually looks like keeps outperforming everything else, or that clients asked about it three different ways in your DMs this week.
Putting that together takes an hour you don't have — which is why most med spas skip it and fall back to posting whatever is easiest. The problem isn't effort; it's answering the same treatment questions in DMs all day.
What the first week after a peel actually looks like
Most people are back at work in two to three days — a little pink, a little dry, nothing that needs to be hidden. Happy to walk you through what to expect before you book.
Signal · Downtime questions came up in several DMs this week.
How it works
What the Research agent does, step by step.
Med Spas on Instagram and TikTok. Every step ends in a draft, not an action.
- 01
Connect read-only
Link Instagram and TikTok. The agent reads posts, results and comments — it cannot post or reply at this stage.
- 02
Read three signals together
Your last 90 days of results, other clinics and injectors in your area, and the recurring questions in your comments and DMs.
- 03
Explain the pattern
Every recommendation says what it saw and why it matters — e.g. that a treatment myth, explained by a practitioner is the format your clients save.
- 04
Hand it to the script agent
Accept a recommendation and it becomes a brief. Reject it and the agent notes why for next week.
What you get
Drafts you can use, with the reasons attached.
Part of the Research & growth side of Oryxia, reading from the same brand memory as the other six agents.
- A written weekly read-out: what moved, what didn't, and the one pattern worth acting on
- Recommended next posts for med spas, each with the evidence attached
- Format and topic rankings against your own usual performance, not an industry average
- A running list of what clients are asking, grouped by theme
It recommends. You decide what gets made.
Research never creates or schedules anything on its own. A recommendation only becomes a brief when you accept it.
- 1Accept, edit or reject each recommendation
- 2Rejected ideas are remembered, so they don't come back next week
- 3Nothing reaches the calendar without your click
A good fit if
- You post for med spas but rarely have time to work out why something worked
- You want reasons, not dashboards
- You're happy to spend a short weekly review deciding what to make
Not a fit if
- You want a report for a client deck or an agency PDF — Research is built to drive your next post, not to decorate a meeting.
- You want results-driven ad copy promising outcomes — Oryxia drafts honest, consent-aware content and you sign off on it.
FAQ
Fair questions.
01What data does the Research agent actually read?
Your own Instagram and TikTok posts and their results, the public posts of other clinics and injectors in your area you choose to track, and the themes in your comments and DMs. It doesn't buy third-party audience data.
02Is it useful if my account is small?
Yes — it compares each post against your own usual performance, so a small account still has a baseline. With very little history, it leans more on competitor and audience-question signals, and says so.
03Will it understand how a clinic like mine talks to clients?
It starts from a 30-minute brand interview and your own past posts, aiming for expert, warm and honest about downtime. Your do-not-say list — for med spas, usually results promises, medical claims and before-and-after images without consent — is enforced on every draft, and you approve each one.
Related agents
See what your agents would draft first.
The free Social Audit maps your niche, competitors and hook gaps, and shows the agents working on a demo workspace.