Hook & script agents · Create with context
Every script starts from your data.
Hooks, briefs, scripts and captions are drafted from the openings that already work for you, your own performance and your personal brain — then scheduled only after you approve them.
The problem
AI content is only useful if it actually knows your business.
The market has already been burned by AI tools that generate from a blank prompt. Their own reviewers call the output “out of context”, “generic” and “not relevant to the brief”. Speed was never the barrier; trust in the output is.
“The autopost feature often publishes content that is not relevant to the brief.”“Real value comes from what only you know — your experience, opinions, and specific advice.”Walkthrough
Idea → brief → script → edit → scheduled. Reviewed at every step.
The pipeline is linear on purpose. Each stage produces a draft you can see, edit and approve, so nothing reaches the calendar that you have not read.
Fictional demo data · A calendar built from signal
Hook library
Every opening line that worked for you, on tap.
The hook agent saves the first lines, formats and openings that held attention — from your own posts and from the accounts you track — and tags them by pattern. New scripts start from proven hooks instead of a blank page, and you can pin, edit or retire any of them.
- Hooks grouped by pattern: question, myth, before/after, list
- Each hook links to the posts that proved it
- Retired hooks are never reused
Scripts
Hook, body, CTA — drafted from your data.
The script agent writes to the brief: a hook from your library, a body in your voice, and a call to action that matches your offer — like the free mobility guide or a coaching waitlist. Every script is a draft until you approve it.
In detail
Personal brain
Voice, rules, offers, people, and the topics you will and won't touch. Every draft is generated against it, and you can edit it at any time.
90-day performance context
Drafts are informed by what has actually worked on your account in the last quarter, not by generic best practice.
Competitor patterns, translated
When a tracked account's format is working, Oryxia proposes your version of it — in your voice, about your expertise.
Instagram and TikTok formats
Reels, carousels, stories and TikTok scripts, with platform-specific packaging drafted alongside.
Learning from approvals
What you approve, edit or reject shapes the next draft. The percentage of drafts approved without major rewrite is a metric we track and will publish once we have it.
Nothing auto-posts
There is no autopost mode. A scheduled post is one you approved; a draft stays a draft.
The full content pipeline is included in every plan. Starter includes up to 12 AI video edits a month; Growth and above are unlimited.Compare plans
Drafts are visibly drafts until you say otherwise.
Draft, awaiting approval, approved, scheduled and published are distinct states everywhere in the product. You always know which one you are looking at.
- 1A brief is proposed with its goal and evidence.
- 2A script and caption are drafted from your knowledge base.
- 3You edit and approve — or reject, and the reason is remembered.
- 4The post is scheduled. It publishes at the slot you approved, and the result feeds the next brief.
Fit check
Who this is for — and who it isn't.
We would rather lose a sale than sell you the wrong tool. If the right-hand column sounds like you, we will say so on the call.
A good fit if…
- You know what you are good at but not what to post this week
- You have some posting history for the drafts to learn from
- You are willing to edit a draft rather than write from a blank page
- You want every idea to arrive with the reason behind it
Not the right fit if…
- You want posts written and published without looking at them
- You want a feed of trending templates to copy
- You post outside Instagram and TikTok and need those channels planned too
What we need from you
Oryxia drafts. It still needs a few things only you have.
Setup is a working session, not a questionnaire. These are the inputs every draft is built from.
- 1Your Instagram and TikTok accounts, so drafts start from your own performance
- 2A personal brain: your voice, offers, people and the topics you will and won't touch
- 3The competitors worth tracking in your niche
- 4A weekly review slot to approve, edit or reject the plan
Not includedChannels beyond Instagram and TikTok, and posting anything you have not approved.
FAQ
Fair questions.
01Will it sound like us?
Every draft is generated from your own performance data, the competitors you track, and a brand knowledge base you control — not from a blank prompt. You edit anything before it goes out, and the system learns from what you approve.
Evidence“Generic” and “out of context” are the #1 documented complaints against every AI content tool we studied. Blank-prompt generation is why.
02What do I actually receive each week?
A queue of drafts, each with the reason it exists: the week's signal and the evidence behind it, briefs and scripts proposed into your calendar, hook options, AI-prepared video edits for review within your plan's limits, and DM and comment replies drafted in your voice. Growth and above also get the written weekly Signal Report. None of it is live until you approve it.
03Who approves, and who can see the drafts?
You, or the teammates you invite. Every workspace is isolated: drafts, approvals and conversations are visible only to the seats you add — one on Starter, three on Growth, unlimited on Studio/Agency. Every approval and send is recorded with who and when, so you can answer for any public message.
04Will it replace me?
No. Oryxia prepares work — a recommendation, a script, a reply, an edit — and asks you to approve it. It is built for a creator or small business with a one-person or small team, not an enterprise marketing department, and it never makes a decision you would have to answer for.
EvidenceBusiness owners in our research describe agencies that “decided they knew better about the business' strategy than the business did”. We built the opposite.
See a script drafted from your own account.
Bring your Instagram or TikTok handle. We will show you what a brief and script look like when they start from real context.